Latest news
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Celebrating diversity in advertising
- CAP News
- 10 July 2025
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Take Pride in your ads for Pride Month 2025
- CAP News
- 26 June 2025
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Mind Your Age-vertising: Why older audiences deserve respect in ads
- CAP News
- 26 June 2025
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Get the Green Light: four must do’s for sustainability claims
- CAP News
- 26 June 2025
Latest rulings
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Asos.com Ltd
- Not upheld
- App (own claim)
- 16 July 2025
An in-app ad for a clothing company, was not irresponsible and did not promote an unhealthy body image.
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Mecca Bingo Ltd
- Not upheld
- Social media (own site)
- 16 July 2025
A Facebook post featuring emojis for a game to guess film names, wasn't likely to be of strong appeal to under-18s.
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Play’n GO Malta Ltd
- Upheld
- Internet (display)
- 16 July 2025
Three banner ads promoting casino gaming content were likely to have strong appeal to under-18s and were therefore irresponsible.
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Viva!
- Upheld
- Cinema (ad)
- 16 July 2025
A cinema ad for the vegan charity Viva!, featuring scenes of a human baby being taken from its mother and equating that with dairy calves being separated from their mothers, was irresponsible, distressing and likely to cause serious and widespread offence, particularly for viewers with experience of child los...
